The Art of People Science

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It has never been more urgent to determine the real state and mood of your people.

Our mission is to help you quantify your greatest human capital risk areas and take focused action for improved organisational performance and a healthier, happier workplace.

We do this using completely unique tools anchored in science and developed in organisations around the world.

Our Approach

We believe that a systemic approach is required to understand the daily lived experience of employees and that employee wellbeing is neither a binary state nor fixed through standalone wellness interventions.

We believe that data is an essential part of any people strategy in order to quantify risk, inform decisions and measure progress and impact.

We believe that all workplaces have a responsibility to energise, reward, motivate and inspire their people. Not only is this the right thing to do - research shows that individual and organisational outcomes are improved when this happens.

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We can help you answer the following questions:

  • Are your people capable of performing at their best and providing you with a competitive advantage?
  • Is the working environment optimally configured to enable your people to perform at their best? If not, what are the unique risk factors in your workplace?
  • What are the risks and associated costs with employee turnover, absence, and presenteeism?
  • Which employees are at critical risk of burnout? (It might not be the ones you think)
  • What actions need to be taken to address your people and work climate risks, whilst delivering ROI?

Please contact us at info@peopleful.io to explore how we might help take your people to the next level.

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Meet the team

Georgie Mack

Georgie Mack

CEO/ Founder

Georgie has spent the last 15 years working as Managing Director of the digital innovation consultancy Made by Many and as an innovation consultant and leader at IDEO. She has a passion for human-centred design and bringing this to bear on the people, processes and ways of working within large organisations (Bupa/ BA/ Coca-Cola European Partners/ NHS to name a few). Five years ago, she co-founded Minds@Work – a charity focusing on mental wellbeing in the workplace. Her fierce belief is that work should be a positive and energising experience where the tools and conditions for good mental health and wellbeing are baked into the overall design of the organisation.

Genevieve Deacon

Genevieve Deacon

Principal Consultant/ Founding Member

Genevieve (registered Industrial/ Organisational psychologist) has worked in the corporate world for the last decade; specifically, in the financial industry (banking and insurance) specialising in Organisational Effectiveness. She has been instrumental in projects related to understanding business strategy, the execution thereof, and its link to people, performance and process. She has a Master’s degree in Industrial/ Organisational psychology from the University of Stellenbosch in South Africa and is compelled by the application of psychological theory and science in order to improve the efficiency and productivity of workplaces. As an advocate for mental health and wellbeing she has a passion for supporting employees to flourish in their respective working environments.

Dr Kate Duckworth

Dr Kate Duckworth

Head of Data, Analysis & Insight/ Founding Member

Kate is a data storyteller and an expert in quantitative analysis.

She has a PhD in Education and Social Policy from the University of London and worked for the Institute of Education, University of London for over 14 years, specialising in skill development, the formation of human capital, intervention evaluation and impact assessment, and change over time.

Kate’s academic background in research, psychology, education, and economics gives her a keen understanding of the evidence-base underpinning the Peopleful offering, alongside excellent insight into all aspects of organisational analytics.

In addition to her work at the University of London, Kate was seconded to UK Prime Minister’s Strategy Unit, and has carried out a number of consultancy projects for government departments including the Department for Education and Her Majesty’s Treasury.

She has run several large-scale, longitudinal projects and is author of more than 15 academic journal articles, 25 Government research reports and strategy papers, a book and a number of other standalone chapters.

Bruce Isdale

Bruce Isdale

Principal Consultant/ Founding Member

Bruce is passionate about helping individuals and organisations to perform at their best. Of particular interest are the roles of Leadership, Strategy and Governance in achieving these ends.

The early part of Bruce’s career was in Finance and Accounting in London, where he spent 13 years in roles of increasing scope and responsibility, culminating in a Global role in Leadership Consulting at Heidrick & Struggles. During his time in London he also qualified as a Chartered Management Accountant.

Since 2014 Bruce has focussed on Leadership and Organisational performance, completing an MBA specialising in Leadership, qualifying as a Coach, and gaining accreditation in the frameworks and instruments of UK-based firms Glowinkowski International and Mindflick, which he incorporates into his client work.

With extensive training and experience in both the ‘hard’ and ‘soft’ aspects of organisational behaviour, Bruce is well positioned to help clients understand and improve the interplay between these critical drivers of performance.

Peopleful is in partnership with Afriforte and the WorkWell Research Unit at North-West University