Peopleful was founded after a series of serendipitous meetings and discussions took place about the increasing need to take an evidence-based approach to wellbeing and performance in organisations. Whilst we are a relatively new entity, we have academically accredited and business validated tools at our epicentre developed by the brilliant team at the WorkWell Research Unit which is part of North West University. In recent months we have observed that wellbeing has been decoupled from the experience of the workplace itself. Whilst we believe that empowering employees to look after their mental health and wellbeing is part of the story, we know that the organisation has a profound effect on this. The great news is that it's within an employer’s control to positively influencing the workplace. Our team is passionate about creating working environments where people can flourish and perform optimally. We believe that a data-driven approach creates the best chance for effecting change.
Meet the team
Georgie has spent the last 15 years working as Managing Director of the digital innovation consultancy Made by Many and as an innovation consultant and leader at IDEO. She has a passion for human-centred design and bringing this to bear on the people, processes and ways of working within large organisations (Bupa/ BA/ Coca-Cola European Partners/ NHS to name a few). Five years ago, she co-founded Minds@Work – a charity focusing on mental wellbeing in the workplace. Her fierce belief is that work should be a positive and energising experience where the tools and conditions for good mental health and wellbeing are baked into the overall design of the organisation.
Head of Organisational Psychology / Founding Member
Genevieve (registered Industrial/ Organisational psychologist) has worked in the corporate world for the last decade; specifically, in the financial industry (banking and insurance) specialising in Organisational Effectiveness. She has been instrumental in projects related to understanding business strategy, the execution thereof, and its link to people, performance and process. She has a Master’s degree in Industrial/ Organisational psychology from the University of Stellenbosch in South Africa and is compelled by the application of psychological theory and science in order to improve the efficiency and productivity of workplaces. As an advocate for mental health and wellbeing she has a passion for supporting employees to flourish in their respective working environments.
Dr Kate Duckworth
Head of Data, Analysis & Insight/ Founding Member
Kate is a data storyteller and an expert in quantitative analysis.
She has a PhD in Education and Social Policy from the University of London and worked for the Institute of Education, University of London for over 14 years, specialising in skill development, the formation of human capital, intervention evaluation and impact assessment, and change over time.
Kate’s academic background in research, psychology, education, and economics gives her a keen understanding of the evidence-base underpinning the Peopleful offering, alongside excellent insight into all aspects of organisational analytics.
In addition to her work at the University of London, Kate was seconded to UK Prime Minister’s Strategy Unit, and has carried out a number of consultancy projects for government departments including the Department for Education and Her Majesty’s Treasury.
She has run several large-scale, longitudinal projects and is author of more than 15 academic journal articles, 25 Government research reports and strategy papers, a book and a number of other standalone chapters.
Principal Consultant/ Founding Member
Bruce is passionate about helping individuals and organisations to perform at their best. Of particular interest are the roles of Leadership, Strategy and Governance in achieving these ends.
The early part of Bruce’s career was in Finance and Accounting in London, where he spent 13 years in roles of increasing scope and responsibility, culminating in a Global role in Leadership Consulting at Heidrick & Struggles. During his time in London he also qualified as a Chartered Management Accountant.
Since 2014 Bruce has focussed on Leadership and Organisational performance, completing an MBA specialising in Leadership, qualifying as a Coach, and gaining accreditation in the frameworks and instruments of UK-based firms Glowinkowski International and Mindflick, which he incorporates into his client work.
With extensive training and experience in both the ‘hard’ and ‘soft’ aspects of organisational behaviour, Bruce is well positioned to help clients understand and improve the interplay between these critical drivers of performance.
Meet the coaches
Peopleful has an associate network of qualified coaches who have been trained and accredited in our diagnostics. Our associates are a diverse team of executive coaches, counsellors and experts in their fields spanning a variety of backgrounds to suit the needs of our clients.
Jackie's passion is working with organisations and individuals to enhance their productivity, decrease risk, and diminish stress. Her inspiration for undertaking this work is embedded with a belief that every employee can thrive in what they do when the right conditions are applied. Her aim is to re-balance any problematic relationship between an individual and a work environment, then restore it with vigour and vitality. She has worked as a therapist in the field of Mental Health for 20 years and her main area of specialty is working with stress and trauma.
With over 25 years' experience as a Physiotherapist specialising in health, wellbeing and sports Physiotherapy Julia decided to undertake a second MSc in Applied Positive Psychology and Coaching. This has allowed her to develop skills enhancing the creation and congruence of a dynamic team environment within the workplace with her knowledge and passion of healthcare and wellbeing. She seeks to combine neuroscience and movement to elicit change and empower her clients to become the best version of themselves, providing a safe space and a thinking environment for this change to occur.
Julie has a background in finance, organisational systems and processes. She has always loved 'tech' and working with it to support and improve workflow and the user experience. She has experienced burnout which has equipped her with firsthand experience of how supportive workplace systems improve employees' wellbeing.
Liz is a Coach-Mentor with a diverse career spanning more than three decades in global corporate business, much of which has focused on enterprise-wide employee engagement, strengths-based team development and coaching. This experience has given her a deep understanding of the culture and workings of complex organisations and the people who lead within them. Liz specializes in unlocking superior performance through activating high engagement and intentional inclusion and collaboration in businesses, teams and individuals. She is a passionate advocate for a holistic approach to maximizing potential, looking beyond competency to harnessing the whole self.
Since starting her HR career 24 years ago, through coaching Marceling has actively supported organisations to establish and execute their people and wellbeing strategies. People are at the heart of everything she does, and she is passionate about ensuring that the right culture, leadership and support is provided to empower employees. She has coached clients from feeling overwhelmed, burnt out and experiencing low energy to mastering how to become more energised and productive.
Mark is passionate about developing people to be the best they can be. He has a background working within elite sport programmes and the corporate world for over 20 years. He is a skilled human developer with experience in coaching and mentoring, talent identification, people management, strategic thinking and planning, public speaking with the ability to check and challenge through creating a safe psychological environment.
The Burnt Chef Project
A partnership that brings an authentic voice to destigmatising mental ill-health and a diagnostic assessment that predicts the impact of the workplace on the wellbeing of your people.
MQ Mental Health Research
“Without evidence it's just guesswork”. A partnership that brings together the academic, science-led community with the corporate sector so that no organisation needs to be without a research-based mental health framework operating throughout its workplace.
Afriforte (Pty) Ltd
Our sister entity in South Africa.
WorkWell Research Unit
The Research Unit for Economic and Management Sciences, at the North-West University, Potchefstroom Campus.